Tag: research

Mobile insights of South African youth

Mobile insights of South African youth

South Africa is continuing to grow as a mobile hungry nation as a recent study revealed that South Africans spend more time on their mobile phones than any other media channel. As part of our research to understand youth reactions towards advertising RLabs conducted a mobile survey to 6,812 respondents which generated some interesting findings: …

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So what does SA youth think about Mobile advertising?

So what does SA youth think about Mobile advertising?

Over the past week RLabs in collaboration with JamiiX started its 2nd Mobile Report for 2011 (Our first Mobile report is available here). The focus of the report will be on the response of youth (aged 13 – 35) in South Africa to Mobile Advertising. After 5 days of running the Mobile Survey we managed …

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Top 5 mobile handset brands in the last decade

Top 5 mobile handset brands in the last decade

An interesting infographic by Vision Mobile highlighted the increase of competition by handset manufacturers for being the industry leader in this growing mobile market. It also confirms the research report done by RLabs that Nokia have been a dominating force in the mobile handset market. But with a huge influx of smartphones and with so …

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Mobile Phone Numbers in South Africa – Part 2

Mobile Phone Numbers in South Africa – Part 2

After 3 days of having our survey LIVE on MXit and our Mobi site we wanted to share some more preliminary findings. With the volume of respondents increasing by 200% since our first update below is selected updates with some new insights: The top mobile handset brand according to our respondents is still Nokia with …

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Mobile Phone numbers in South Africa

Mobile Phone numbers in South Africa

Today RLabs launched a survey to get an indication of mobile phone usage in South Africa. The survey will be served via mobile social network platform, MXit, to a few thousand users and this is one of our ongoing mobile research studies that we are doing in collaboration with our global partner the Mobile Youth …

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Teens Choice Awards: The Mobile Saga

Teens Choice Awards: The Mobile Saga

Three years ago it was interesting to see that teens choice was Nokia as their preferred mobile phone compared to other device manufacturers. We did a research study then and the device manufacturers as chosen by teens were: 1. Nokia – 50% 2. Sony Ericsson – 18% 3. Motorola – 15% 4. LG – 4% …

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Research Paper: The use of mobile technologies to address unemployment in the Western Cape

Research Paper: The use of mobile technologies to address unemployment in the Western Cape

Unemployment is a serious concern facing the South African government. Ongoing efforts are being made to decrease the unemployment rate. Many of the unemployed population do not necessarily have access to the required means to effectively find job opportunities that meet their requirements. Providing people with an easily accessible means has a high possibility of …

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Teens and mobile phones: A match made in heaven?

Teens and mobile phones: A match made in heaven?

Over the past few weeks I was involved with a research study in Cape Town that investigated the use of mobile phones by learners aged 13 -18. The full paper will be presented at a conference later this year but below are some findings that will be useful to those working for organisations who are …

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Improving the Knowledge Exchange landscape on the Cape Flats using Web2.0

Improving the Knowledge Exchange landscape on the Cape Flats using Web2.0

One of our papers titled “Improving the knowledge exchange landscape in the Cape Flats, a developing community in South Africa” published in the South African Journal of Information Management (SAJIM) explores the use of Web 2.0 services to ease the access to information by people living in a socially and economically deprived area. Even more …

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Mobile language preferences by users on MXit

Mobile language preferences by users on MXit

One of the projects that we are collaborating with is the Red MXit information service offering HIV info to users in different languages. This project is currently be managed by Cell-Life and the idea is to give access to information on the MXit platform. The user have to add the service on the MXit profile …

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