Today RLabs launched a survey to get an indication of mobile phone usage in South Africa. The survey will be served via mobile social network platform, MXit, to a few thousand users and this is one of our ongoing mobile research studies that we are doing in collaboration with our global partner the Mobile Youth Network . Through this and future studies we hope to bring a better understanding of mobile phone usage in Southern Africa with a specific focus on youth and young adults.
Below we share some of the early findings of our study:
Demographics of the early findings shows that our respondents are 48% Male and 52% Female. The age group with the highest number of users on MXit is age group 18 – 24 with 54% (See image above for age breakdown).
The most popular mobile phone handset is Nokia with 53% of the respondents followed by 25%. The rest of the handsets were:
Sony Ericsson – 8%
LG – 7%
Blackberry – 4%
iPhone – 1%
HTC – 1%
Motorola – 1%
Other – 1%
Our early study also showed that 82% of our mobile phone users are using Pre-paid accounts. It was also interesting to see that Cell C was the preferred service provider with 38% of the users followed by MTN 31% and Vodacom with 30% of users. Telkom’s 8Ta launched during 2010 had 1% of the users with Virgin Mobile not being used by any of our early respondents.
We will release the rest of the study in a few weeks with Youth Research Partners and the RLabs Research Institute giving more insight into the preferences and usage of mobile phones in South Africa. If you are interested in this study please contact the RLabs Research Institute here.
Over the past few years we’ve increasingly seen grassroots healthcare services not being accessible especially in developing communities. This is also evident with the service delivery to the large youth market in Southern Africa where in some cases we only have social worker or health care professional for every 40 schools in most parts of the country. Therefore most youth and children do not have access to these free services and their families are unable to afford proper healthcare services.
Although we’ve seen the need in South Africa growing for improved healthcare service delivery, the country has also seen opportunity to leverage technology to meet some of these needs and fill some of the gaps in the grassroots delivery system. The Reconstructed Living Lab (RLabs) oversees various programmes addressing some of these issues through the use of technology, community empowerment and grassroots/community champions. Youth Research Partners, a youth research and marketing agency built for the 21st Century and with youth at heart, asked some interesting questions in an interview about the work their RLabs partner does at a grassroots healthcare level.
This week was another exciting week for the RLabs family as we officially joined the Youth Research Partners Network. Youth Research Partners are a global partnership of youth research and marketing specialists in Africa, The Americas, Europe and Asia. We collaborate to share insights, best practices and better serve clients. We are really honoured to be part of this dynamic and excited partnership and looking forward sharing more about this collaboration that will change the future of youth marketing. For more information about Youth Research Partners at an upcoming Young Ideas Salon webinar and read the official RLabs announcement here.
Source: Reconstructed Living Lab