There has been an increase demand for reaching emerging markets using technology (ICT4D initiatives). No other technology like the mobile phone have the reach of impacting people on a large scale as required in these markets. With most emerging countries (African Mobile Access and Usage)having high mobile penetration, there is a need for more mobile innovations for social change. With South Africa having over 35 Million active mobile users (Study by World Wide Worx – See SA Mobile graph below) the scope for providing business, social, healthcare, educational and other services to the mobile population should not be ignored.

The change of mindset by developers and innovators are needed with the realisation that most technology adopters are mobile primary users and that the future of Social Change lies with Mobile Innovation.

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This post was mentioned on Twitter by marlonparker: New blog post, Mobile Innovation for Social Change – http://ow.ly/18ce5…