Three lessons I’ve learned at Mxit in developing a Social Good Application

Three lessons I’ve learned at Mxit in developing a Social Good Application

Over the last few months I’ve had the privilege to work with the greatest minds in technology in South Africa at Mxit. Seeing how Mxit, Africa’s largest mobile social network, are being used for social change has always fascinated me hence for the work I’ve been doing at RLabs.

It is seeing millions of people accessing social good services via Mxit that got me thinking of Three lessons that I’ve learned in developing a social good Application:

1) Context of your market and Relevancy of the technology you intend using. If you are developing any application in making a difference in someone’s life then you should know how and where they live, the challenges and circumstances as well as what technologies they use to communicate and access information (if any). Due to the popularity of Mxit in South Africa when we launched applications where we intend reaching large audiences, Mxit has always been one of the first platforms we would develop for as it also offers FREE developer tools.

2) Do not underestimate your target audience. I’ve realized early on my journey that most people would find a way of accessing information or applications if they know it will add value to their lives.

3) Launch early and measure. We’ve always used the Minimum Viable Product concepts for getting the applications out as quickly as possible but the most important aspect of having your application out there is the ability to measure your impact.

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One Reply to “Three lessons I’ve learned at Mxit in developing a Social Good Application”

  1. MXit is misunderstood by most of the technology industry because few of them use the platform. It’s much more than BBM or Whatsapp because it’s a platform not just used for instant messaging. However, your target demographics is probably limited to the feature phone users because of the hype factor with Smartphones in using Whatsapp or BBM.

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