Africa’s most popular mobile social network Mxit partners with RLabs


Since its inception RLabs have always had a focus of using innovation to facilitate change and entrepreneurship as a model of sustainability. One of the key partners of RLabs over the last few years has been Mxit (Africa’s largest mobile Social network and Forbes top start up of Africa) who through providing RLabs access to its technology and using it as a tool for change.

Advice Support
This partnership enables the 50 million registered Mxit users to access professional counselling on various issues such as HIV, substance abuse and depression via mobile chat. Not only have this partnership made an impact in Southern Africa it also provided support to WHO with a safer hospital campaign in Indonesia last year. This partnership has reached more than 2.5 million people in need over the last 3 years via mobile chat, portals and feedback services.


Launchpad for RLabs Start-ups

Another aspect of the partnership which has proven to be successful is that a few of the social enterprises currently being incubated through RLabs have used Mxit as a launch pad and technology partner. The most well-known start-up is JamiiX which was our first product to be incubated and the partnership with Mxit has always brought lots of value to the growth of JamiiX. JamiiX is the platform currently being used in 17 countries world-wide with more than 500,000+ users being served via its FREE option and an additional 300,000+ users via its customized version.

Other start-ups who leveraged the RLabs and Mxit partnership are uusi (mobile jobs network with already more than 6,000,000 job searches in under 3 months, just under 40,000 mobile CVs uploaded and more than 50,000 users), MiGoX (open governance social platform), Urahisi (a mobile ordering service via Mxit) and others.

Global RLabs Support Partner

What really excites us of this new partnership is that Mxit and RLabs will work together in the countries where RLabs have a presence and where Mxit can be leveraged to be a key catalyst as the technology for social change in those countries. It will also allow the other RLabs hubs to innovate and come up with new products on the Mxit platform.

For us at RLabs having Mxit as a partner brings so much value as it not only allows us to grow the number of people we are impacting with social services, but it is also a valuable launch pad for new and creative social innovative products being developed by RLabs not only in South Africa but also soon via our other labs.

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