Teens Choice Awards: The Mobile Saga

Teens Choice Awards: The Mobile Saga

Three years ago it was interesting to see that teens choice was Nokia as their preferred mobile phone compared to other device manufacturers. We did a research study then and the device manufacturers as chosen by teens were:

1. Nokia – 50%
2. Sony Ericsson – 18%
3. Motorola – 15%
4. LG – 4%

Fast forward to 2010 and the above list have changed. A study we did earlier this year shows the following mobile phone preferences by teens:


1. Samsung – 45%
2. Nokia – 21%
3. LG – 13%
4. Sony Ericsson – 10%
5. Motorola – 6%
6. HTC – 1 %
7. Blackberry – 1% (expect a major increase by 2011)

The above is certainly proof that Samsung has seen massive growth amongst teens in with LG also growing in this exciting South African market.

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