Why Social Services should go Mobile

It has been one month since we’ve re-launched our Angel support service a partnership between Reconstructed Living Lab (RLabs) and MXit. Since then the service had over a 100,000 subscribers with just over 47,000 regular subscribers. Organisations who are working with youth should consider the use of Mobile phones as part of their programmes and below you will find reasons why:

AngelStats

youthmobile
- Most of the users of the service is youth (82% aged 25 and younger)
- Our LIVE mobile counselling service on average receives 200 queries per hour with approximately 92% being identified as youth.
- Most youth request further support, but prefer having it via the Mobile medium. Even when we recommend centres to attend or websites to visit they want a solution that they can access via their mobile phone.
- We’ve developed Mobile virtual support sessions with experts or professional counsellors and achieve 100% referral rate compared to 26% when referral is telephonic and/or face-to-face.
- Most youth are expert mobile phone users and would be able to transfer relevant information in required formats (text, audio, video, images)
- Youth tend to promote mobile services faster and easier to their friends/buddies/contacts via their mobile phones.
- The average number of contacts/buddies/friends youth will actively chat to daily is 19 (based on mobile interviews with LIVE conversations). Most youth would have more than 50 contacts/buddies/friends in their Mobile Instant Messenger (MXit).

As we are continuously trying to improve our Social services through the use of mobile phones, it is advisable for organisations working in this space to start considering the more active use of mobile phones.

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