The Power of Social Media

The Power of Social Media

There are many people doing amazing work around the world through the use of social media. A few minutes ago I saw another example of how through the use of social media an audience that would generally take a long time to reach or be expensive to mobilise can be reached within minutes at almost no cost.

An hour ago a call for support was sent out to distribute a message that a young girl went missing (See image above). How could you reach more than 4 million people within minutes at very low cost? The answer is the Kutcher-Effect on twitter. Asking Ashton Kutcher and Demi Moore to Retweet your message on twitter who has more than 4 million followers combined.

Within minutes the message was sent throughout the world (I am included in that list) possibly on every continent for the twitter community to look for this young girl (3 minutes after the tweet Ashton tweeted the message – see below).

Forty minutes later the millions who were reached were informed that the young girl is safe and sound.

This shows the power of social media and just one of those ways again how it can be used for good. How are you using the power that you have at your fingertips?


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